WWiB Presents a Conversation about Business Collateral


At our last general body meeting, we discussed the various types of marketing, promotional, and brand collateral. Taking the conversation to Illustrator, we delve into the layout and design of a few pieces of collateral most relevant to the everyday business student and entrepreneur: letterheads, business cards, and a thorough discussion on the breakdown of a press release!

Check out our presentation below for a full description of the various types of collateral or download the ppt here: Marketing Collateral & Other Cool Stuff

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Here are some helpful sites for learning more about business collateral:

  1. Lynda.com (Syracuse University students can login free through the SU Lynda portal here)
  2. 10 Tips for Designing Effective Marketing Collateral
  3. CoSchedule’s Headline Analyzer

Happy marketing!


Reading List for the Rising Businessperson

All students can relate to the hectic class schedules, never-ending workloads and crazy course deadlines. But now and then, we all need a reminder of why we study and what our passions are.

Here is a list of the 4 books every business student should read before they graduate for motivation and self-education.

Keep calm and read on!


1| The Art of War by Sun Tzu

This classic reveals the long-standing military tactics of war, but the treatise has served well for the business student by teaching about the reality of the business environment.


2| How to Win Friends and Influence People by Dale Carnegie

Labeled as the “grandfather of all people-skills books.” This textbook on people has helped business students understand the psychology behind communication and proper management.


3| The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy that Sells by Robert W. Bly

This handbook is the go-to for all things technical in copywriting, filled with tops and tricks from the trade from an industry expert! This book will help any advertising student realign their writing ability to the goals most common to a sales team.


4| David and Goliath: Underdogs, Misfits, and the Art of Battling Giants by Malcolm Gladwell

This bestseller focuses on the ancient story of the “underdog.” Gladwell takes us through the course of history and shows us the reasons for the successes of people who should otherwise have failed given their odds. For all those entrepreneurs out there, this is a must!

So take some time every night before bed and read these classics.

Toyota Visits WWiB for a Networking Session

toyota logoWWiB enjoyed a wonderful and insightful discussion with Sharon Matisak, Customer First Manager at Toyota’s NJ-based Motor Sales branch about her ongoing female recruitment strategy at one of the largest automobile manufacturers in the world. Sharon is a pioneering–and only–female manager in her office with a mission to on-board women to offset the organization’s historically all-male workforce. After a few words about the automotive industry and Toyota’s welcoming and encouraging work culture, Sharon shared with us the level of expectation the company has for its sales staff, all of which has helped guide the criteria she sets for future female candidates, “We judge people not only on how many cars they sell, but also on what they’ve done for society.”

Sharon is a Penn State University graduate with a Bachelor’s degree in Marketing, and MBA from the University of Massachusetts.

Browse through our networking event photos:

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Sharon’s discussion left us with inspiring words for the young women of Syracuse University with a promise of friendly outreach, “If nothing else, I want to offer you a face and a name, and I have a stack of business cards here for you.” For more information, check out Toyota’s career page for new updates and positions.

Be sure to take a look at Sharon’s LinkedIn profile and reach out to her with your questions!