WWiB Presents a Conversation about Business Collateral


At our last general body meeting, we discussed the various types of marketing, promotional, and brand collateral. Taking the conversation to Illustrator, we delve into the layout and design of a few pieces of collateral most relevant to the everyday business student and entrepreneur: letterheads, business cards, and a thorough discussion on the breakdown of a press release!

Check out our presentation below for a full description of the various types of collateral or download the ppt here: Marketing Collateral & Other Cool Stuff

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Here are some helpful sites for learning more about business collateral:

  1. Lynda.com (Syracuse University students can login free through the SU Lynda portal here)
  2. 10 Tips for Designing Effective Marketing Collateral
  3. CoSchedule’s Headline Analyzer

Happy marketing!


General Interest Meeting Minutes 9/14/15

General Interest Meeting minutes 9/14/15 

  • About the organization
    • Who we are – our mission
    • What we do – networking opportunities, fundraising activities, professional development workshops and events, fun socials. Also partner with other organizations across the university for various events
  • Upcoming events
    • Dress for Success!
    • Apple-picking
    • Breast cancer awareness fundraisers
    • Photoshop/Illustrator/InDesign workshop
    • WordPress workshop
    • Team building and leadership workshops
    • Speaker events
  • Opportunity to work as interns with Women’s Fund of CNY
  • Opportunity to work on projects from the Women’s Fund of CNY through WWiB committees
  • What are the different committees:
    • Marketing and PR
    • Fundraising – opportunity to become the VP of Finance
    • Recruitment/ “Street team”
    • Event Management
    • External relations
  • Public Relations
    • We are on Facebook, Twitter, Instagram and LinkedIn
    • We also have our own website where all of our information can be accessed. (WhitmanWomen.wordpress.com)
    • Our email address: wwib.syr.edu
  • Registration – Fill the membership and the interest forms, and hand it over in WSoM suite 315 along with a $20 annual fees
  • About Hispanic Heritage month
  • Fun name game