WWiB Presents a Conversation about Business Collateral


At our last general body meeting, we discussed the various types of marketing, promotional, and brand collateral. Taking the conversation to Illustrator, we delve into the layout and design of a few pieces of collateral most relevant to the everyday business student and entrepreneur: letterheads, business cards, and a thorough discussion on the breakdown of a press release!

Check out our presentation below for a full description of the various types of collateral or download the ppt here: Marketing Collateral & Other Cool Stuff

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Here are some helpful sites for learning more about business collateral:

  1. Lynda.com (Syracuse University students can login free through the SU Lynda portal here)
  2. 10 Tips for Designing Effective Marketing Collateral
  3. CoSchedule’s Headline Analyzer

Happy marketing!


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