At our last general body meeting, we discussed the various types of marketing, promotional, and brand collateral. Taking the conversation to Illustrator, we delve into the layout and design of a few pieces of collateral most relevant to the everyday business student and entrepreneur: letterheads, business cards, and a thorough discussion on the breakdown of a press release!
Check out our presentation below for a full description of the various types of collateral or download the ppt here: Marketing Collateral & Other Cool Stuff
Here are some helpful sites for learning more about business collateral:
- Lynda.com (Syracuse University students can login free through the SU Lynda portal here)
- 10 Tips for Designing Effective Marketing Collateral
- CoSchedule’s Headline Analyzer